FOR THE KNOWLEDGE
SEEKERS
App Highlight: Visually.io
Feb 11, 2025
DATA
APP HIGHLIGHTS
Supercharge your CRO. A/B Testing made incredibly simple for mid-market Shopify brands with Visually.io
Welcome to our second edition of the App highlight series at Atlas Insider, where we highlight an app that we have been loving lately.
(Note that Atlas might occasionally have formal partnerships with Apps that we highlight - although we will never highlight an app solely for that purpose.)
——————————————
Let’s talk about Visually.io.
Similar to previously mentioned apps, Visually came on our radar from LinkedIn.
After a brief demo, we decided to take Visually.io for a spin and boy was it exciting.
For those unfamiliar, ultimately, Visually is an ultra-fast way to run A/B tests for Shopify merchants. (In our opinion, best reserved for merchants with at least 800 orders a month or $200,000 MRR)
Below, we will dive deeper into why we believe Visually might be one of the best A/B tools in the market right now.
Why we love it?
The name of the game with A/B testing is speed. How many A/B tests can a merchant launch in the shortest amount of time that gives them the most amount of information?
Even better if the merchants don’t need to rely on a third-party provider (Developer or App provider) to roll these out.
This is where Visually.io comes in.
Within minutes, the merchant is able to choose a target audience (Custom audiences also available to choose if you wish so.), use a visual editor to pick & choose elements to test, set the target KPIs to track and go-live.
This approach eliminates the need for lengthy development CRO cycles and enables rapid CRO testing.
We’ve seen the # of impactful CRO tests go from 2 a month to up to 6 a month with rapid testing enabled by Visually.io.
Goals - goals - goals?
Another feature that we love about Visually is the diversity of the library of goals that you’re able to pick from (Or set your own custom goals).
- Do you want to test a different PDP layout?
Great - measure how your Add-To-Cart rate, transactions and conversion rates are all affected.
- Do you want to test different product merchandising strategies?
Great - measure how your profitability is impacted and drill down further by customer cohorts.
The opportunities are truly endless, and you can make the most data-driven decisions by weighing up to 10 goals in each A/B test that you run.
This diversity of data and goals is precisely the type of testing that ties into the Integrated Commerce Architecture (ICA) approach we take at Atlas Studios and how merchants should think about their eCommerce operations to test fast, track in a unified matter and deploy rapidly.
Closing Remarks and Summary
One of the biggest challenges of conducting conversion rate optimization (CRO) is tracking the hypothesis's valid results and ensuring adequete deployment speed.
Visually ticks both of those major boxes for us.
We believe that Visually.io is a great addition to the CRO stack of any merchant that is at a minimum 800 orders a month or $200,000 MRR rate.
______________________________
Questions
What if the custom sections don’t look on-brand?
The editor inherits your Shopify styling so your colours, fonts etc. are all pulled across. We loved this as it massively reduced styling time.
For the brand aficionados out there, you can also use custom CSS blocks to fully custom whatever it is that you would like to test.How much does it cost?
As of writing this, $19 up to 200 orders, $199 for between 600-1500 orders, $389 for 1500-3000 orders, $989 for 7500-30,000 orders.
You can find the complete pricing information here.I want to trial it.
Great, feel free to download the Visually app here. Tell them that you discovered them through Atlas, and you will receive an extended 30-day free trial.
(Full disclosure: we are not Visually.io agency partners as of writing this, however this might change in the future. Regardless, we will never recommend an app simply because we are partners.)
______________________________
If you decide to try Visually.io, please let us know about the results that you see. We would love to hear your stories (Good or bad).
Welcome to our second edition of the App highlight series at Atlas Insider, where we highlight an app that we have been loving lately.
(Note that Atlas might occasionally have formal partnerships with Apps that we highlight - although we will never highlight an app solely for that purpose.)
——————————————
Let’s talk about Visually.io.
Similar to previously mentioned apps, Visually came on our radar from LinkedIn.
After a brief demo, we decided to take Visually.io for a spin and boy was it exciting.
For those unfamiliar, ultimately, Visually is an ultra-fast way to run A/B tests for Shopify merchants. (In our opinion, best reserved for merchants with at least 800 orders a month or $200,000 MRR)
Below, we will dive deeper into why we believe Visually might be one of the best A/B tools in the market right now.
Why we love it?
The name of the game with A/B testing is speed. How many A/B tests can a merchant launch in the shortest amount of time that gives them the most amount of information?
Even better if the merchants don’t need to rely on a third-party provider (Developer or App provider) to roll these out.
This is where Visually.io comes in.
Within minutes, the merchant is able to choose a target audience (Custom audiences also available to choose if you wish so.), use a visual editor to pick & choose elements to test, set the target KPIs to track and go-live.
This approach eliminates the need for lengthy development CRO cycles and enables rapid CRO testing.
We’ve seen the # of impactful CRO tests go from 2 a month to up to 6 a month with rapid testing enabled by Visually.io.
Goals - goals - goals?
Another feature that we love about Visually is the diversity of the library of goals that you’re able to pick from (Or set your own custom goals).
- Do you want to test a different PDP layout?
Great - measure how your Add-To-Cart rate, transactions and conversion rates are all affected.
- Do you want to test different product merchandising strategies?
Great - measure how your profitability is impacted and drill down further by customer cohorts.
The opportunities are truly endless, and you can make the most data-driven decisions by weighing up to 10 goals in each A/B test that you run.
This diversity of data and goals is precisely the type of testing that ties into the Integrated Commerce Architecture (ICA) approach we take at Atlas Studios and how merchants should think about their eCommerce operations to test fast, track in a unified matter and deploy rapidly.
Closing Remarks and Summary
One of the biggest challenges of conducting conversion rate optimization (CRO) is tracking the hypothesis's valid results and ensuring adequete deployment speed.
Visually ticks both of those major boxes for us.
We believe that Visually.io is a great addition to the CRO stack of any merchant that is at a minimum 800 orders a month or $200,000 MRR rate.
______________________________
Questions
What if the custom sections don’t look on-brand?
The editor inherits your Shopify styling so your colours, fonts etc. are all pulled across. We loved this as it massively reduced styling time.
For the brand aficionados out there, you can also use custom CSS blocks to fully custom whatever it is that you would like to test.How much does it cost?
As of writing this, $19 up to 200 orders, $199 for between 600-1500 orders, $389 for 1500-3000 orders, $989 for 7500-30,000 orders.
You can find the complete pricing information here.I want to trial it.
Great, feel free to download the Visually app here. Tell them that you discovered them through Atlas, and you will receive an extended 30-day free trial.
(Full disclosure: we are not Visually.io agency partners as of writing this, however this might change in the future. Regardless, we will never recommend an app simply because we are partners.)
______________________________
If you decide to try Visually.io, please let us know about the results that you see. We would love to hear your stories (Good or bad).
