FOR THE KNOWLEDGE
SEEKERS
App Highlight: Alia
Aug 13, 2024
MARKETING
APP HIGHLIGHTS
Boost sign-up and offer redeem rates by 4-8X times with Alia.
Welcome to our App Highlight series at Atlas Insider, where we highlight an app that we have been loving lately.
(Note that Atlas might occasionally have formal partnerships with Apps that we highlight - although we will never highlight an app solely for that purpose.)
Since we assume many of you readers are already familiar with common Shopify ecosystem tools such as Klaviyo, Gorgias, and Recharge, we will aim to cover apps that are relatively new on the market and have demonstrated exceptional results in trials.
With that, our app highlight today is Alia.
Alia came up on our radar through LinkedIn (Classic, we know)...
Alia is a popup that allows brands to “educate” their customers for tiered sign-up offers. It also allows you to add polls to the steps to gather important first-party data on your customers and display offers/content based on their answers.
The best part? They boldly claim that Alia can boost your sales from signups by 2x - 4x compared to your current popup.
Conventional eCommerce wisdom has taught us that the lower the friction at a sign-up, the higher the sign-up rate.
Well, Alia’s approach was to add numerous friction steps in between and see what happens. (Customers still have the option of redeeming a lesser offer immediately, many of which choose the longer path. This is explained further below.)
We drank the cool aid and decided to trial Alia with a client who was experiencing low sign-up numbers and low post-sign-up conversions.
Here’s what happened.
5-day trial: Launch
Once we decided to test drive Alia, Cory from Alia was quick to set us up.
Seriously, we were ready to go live from contact to launch within 2 hours.
We all know the pain of installing a new app that looks promising only for customer support to be non-existent.
This has definitely not been the case with Alia. For that, they get + points from us.
In addition, we also know the pain of installing an app, only to find that we need to spend a full day setting it up. That’s no beuno.
The team at Alia offer a white-glove onboarding process, which is great at saving brands time for launch.
You will most likely need to fine-tune the content. However, that is much better than setting everything up from scratch. We love apps with white-glove implementation. +
5-day trial: Results
Ignore the 4-day period with no data - we were running other trials, and Alia was turned off.
The clients’ previous Klaviyo form. 30-day data.
Keep in mind that the offer presented did not change. In fact, the margin improved due to a tiered Alia offer.
Klaviyo offer: 10% sign-up offer.
Alia offer: 5% immediate offer or 10% if you “learn more”.
Now, don’t get me wrong. I am not saying that simply installing Alia will boost your revenue. At the end of the day, most of your “welcome offer” recipients are customers who would’ve shopped with you anyway. There’s been numerous discussions from people about the best approach here, and that’s perhaps best discussed in another week. (Or - feel free to reply with your thoughts.)
However, if you / your client is still relying on basic pop-ups, it might be time to test out Alia.
First-party Data
We captured two separate data points for our client, who is in the Equine industry. By knowing the type of horse and the activities their customers prefer, they can further personalise email communication towards them.
The engagement on these has been very promising, with 34/41 customers answering these.
Closing Remarks and Summary
Since this 5-day trial, we have rolled out Alia with 3 other clients and have seen similar results.
On average, our clients saw their sign-up rate go up between 4-8X compared to their Klaviyo counterparts.
Truthfully, it can be quite exhausting to trial new eCommerce apps, especially when every app seems to promise 100X improvements to your existing systems.
The process has been anything but daunting, and the results speak for themselves. Every client we have recommended Alia is raving about it. And I think that’s pretty damn good evidence and a reason for Alia to be our first app highlight.
______________________________
Questions
Does it integrate with Klaviyo?
Yes, you can feed your captured data points onto your customer profiles in Klaviyo. Super useful for creating further personalised segments.How much does it cost?
As of writing this, $50 up to 20k unique website visitors, $100 up to 50k, $200 up to 100k, $300 up to 300k, $500 up to 1m and $1000 up to 5m.Is it subscribers for the sake of subscribers?
The quality of subscribers is much more important than quantity. Given the additional friction you’re adding to your sign-ups and double-opt-in features, our experience has been that the quality of subscribers has gone up. (This is evident in Alia-based welcome flows having 2X higher open rates, 6X higher click-rates, and 8X higher revenue per recipient rate than standard welcome flows on clients we have trialed it in.)I want to trial it.
Great, feel free to download the Alia app here. Tell them that you discovered them through Atlas, and you will receive an extended 30-day free trial, a dedicated CS manager and full white-glove onboarding. (Full disclosure: we are Alia agency partners, but we will never recommend an app simply because we are partners.)
______________________________
If you decide to try Alia, please let us know about the results that you see. We would love to hear your stories (Good or bad).
Welcome to our App Highlight series at Atlas Insider, where we highlight an app that we have been loving lately.
(Note that Atlas might occasionally have formal partnerships with Apps that we highlight - although we will never highlight an app solely for that purpose.)
Since we assume many of you readers are already familiar with common Shopify ecosystem tools such as Klaviyo, Gorgias, and Recharge, we will aim to cover apps that are relatively new on the market and have demonstrated exceptional results in trials.
With that, our app highlight today is Alia.
Alia came up on our radar through LinkedIn (Classic, we know)...
Alia is a popup that allows brands to “educate” their customers for tiered sign-up offers. It also allows you to add polls to the steps to gather important first-party data on your customers and display offers/content based on their answers.
The best part? They boldly claim that Alia can boost your sales from signups by 2x - 4x compared to your current popup.
Conventional eCommerce wisdom has taught us that the lower the friction at a sign-up, the higher the sign-up rate.
Well, Alia’s approach was to add numerous friction steps in between and see what happens. (Customers still have the option of redeeming a lesser offer immediately, many of which choose the longer path. This is explained further below.)
We drank the cool aid and decided to trial Alia with a client who was experiencing low sign-up numbers and low post-sign-up conversions.
Here’s what happened.
5-day trial: Launch
Once we decided to test drive Alia, Cory from Alia was quick to set us up.
Seriously, we were ready to go live from contact to launch within 2 hours.
We all know the pain of installing a new app that looks promising only for customer support to be non-existent.
This has definitely not been the case with Alia. For that, they get + points from us.
In addition, we also know the pain of installing an app, only to find that we need to spend a full day setting it up. That’s no beuno.
The team at Alia offer a white-glove onboarding process, which is great at saving brands time for launch.
You will most likely need to fine-tune the content. However, that is much better than setting everything up from scratch. We love apps with white-glove implementation. +
5-day trial: Results
Ignore the 4-day period with no data - we were running other trials, and Alia was turned off.
The clients’ previous Klaviyo form. 30-day data.
Keep in mind that the offer presented did not change. In fact, the margin improved due to a tiered Alia offer.
Klaviyo offer: 10% sign-up offer.
Alia offer: 5% immediate offer or 10% if you “learn more”.
Now, don’t get me wrong. I am not saying that simply installing Alia will boost your revenue. At the end of the day, most of your “welcome offer” recipients are customers who would’ve shopped with you anyway. There’s been numerous discussions from people about the best approach here, and that’s perhaps best discussed in another week. (Or - feel free to reply with your thoughts.)
However, if you / your client is still relying on basic pop-ups, it might be time to test out Alia.
First-party Data
We captured two separate data points for our client, who is in the Equine industry. By knowing the type of horse and the activities their customers prefer, they can further personalise email communication towards them.
The engagement on these has been very promising, with 34/41 customers answering these.
Closing Remarks and Summary
Since this 5-day trial, we have rolled out Alia with 3 other clients and have seen similar results.
On average, our clients saw their sign-up rate go up between 4-8X compared to their Klaviyo counterparts.
Truthfully, it can be quite exhausting to trial new eCommerce apps, especially when every app seems to promise 100X improvements to your existing systems.
The process has been anything but daunting, and the results speak for themselves. Every client we have recommended Alia is raving about it. And I think that’s pretty damn good evidence and a reason for Alia to be our first app highlight.
______________________________
Questions
Does it integrate with Klaviyo?
Yes, you can feed your captured data points onto your customer profiles in Klaviyo. Super useful for creating further personalised segments.How much does it cost?
As of writing this, $50 up to 20k unique website visitors, $100 up to 50k, $200 up to 100k, $300 up to 300k, $500 up to 1m and $1000 up to 5m.Is it subscribers for the sake of subscribers?
The quality of subscribers is much more important than quantity. Given the additional friction you’re adding to your sign-ups and double-opt-in features, our experience has been that the quality of subscribers has gone up. (This is evident in Alia-based welcome flows having 2X higher open rates, 6X higher click-rates, and 8X higher revenue per recipient rate than standard welcome flows on clients we have trialed it in.)I want to trial it.
Great, feel free to download the Alia app here. Tell them that you discovered them through Atlas, and you will receive an extended 30-day free trial, a dedicated CS manager and full white-glove onboarding. (Full disclosure: we are Alia agency partners, but we will never recommend an app simply because we are partners.)
______________________________
If you decide to try Alia, please let us know about the results that you see. We would love to hear your stories (Good or bad).
