Thomas Sabo
AUDIT
Duraflex Group approached Atlas Studios to enhance the eCommerce experience of their portfolio brand, Thomas Sabo Australia. A high-impact UX audit focusing on key conversion paths was conducted.
The Project
Thomas Sabo Australia identified that certain website sections could be further improved from a UX POV.
They wanted a UX partner who could conduct a high-impact UX audit across key conversion paths and subsequently develop these changes in a cost-efficient and timely manner.
Shopify Plus UX Audit
UX audit to keep in mind existing site elements such as Searchspring.High-Impact Only
The project deliverables were to focus solely on navigation, cart & collection/product pages for maximum efficiency.
THE APPROACH
Our Creative and Strategy teams identified vital friction points and created visually stunning Figma wireframes to communicate the proposed improvements.
1. Comprehensive UX Audit and Strategic Recommendations
We began with an in-depth user experience (UX) audit focusing on key areas of the Thomas Sabo website, including product pages, collection pages, navigation, and the cart experience. The goal was to identify friction points in the user journey and optimise the site for higher conversion rates and improved customer satisfaction.
2. Product and Collection Page Enhancements
Through a detailed analysis of user behaviour, we pinpointed areas within product and collection pages where enhancements could lead to more seamless navigation and quicker purchasing decisions. Key improvements were made to the visual hierarchy, product descriptions, and call-to-action (CTA) buttons, ensuring customers could easily find and engage with products they love.
3. Optimisation of Mega Menu and Navigation
We restructured the mega menu and navigation to simplify the browsing experience. This involved refining product categories and ensuring mobile and desktop users could easily access the entire catalog. The updated navigation was designed to reduce bounce rates by making it easier for users to explore the site, ultimately leading to an increase in time on site and conversions.
4. Cart and Checkout Flow Improvements
The cart and checkout processes were audited for potential abandonment points. We streamlined these processes by reducing unnecessary steps, clarifying shipping information, and integrating trust signals to reassure users. These changes were aimed at decreasing cart abandonment rates and improving overall customer satisfaction at the final stages of the purchasing journey.
