b.box for kids
AUDIT
SHOPIFY PLUS
CONVERSION RATE OPTIMISATION
AUTOMATION
Partnering with one of Australia's most recognised baby brands to deliver a high-impact, high-detail Klaviyo Audit.
The challenge
B.box for kids, a leading brand for innovative products designed for parents and kids, wanted to take its email marketing efforts to the next level. However, they faced several challenges in maximizing the effectiveness of their Klaviyo setup:
CDP Integration & Data Intelligence
Their existing email marketing setup was not fully leveraging advanced intelligence to segment audiences and personalize campaigns. Optimisation of Existing Automations
Many email automations required revisiting and analysis to drive incremental improvements. Improving customer engagement and tailored messaging
B.box sought to improve customer engagement from their email marketing whilst identifying areas for improvement for tailor-made messaging.
OUR APPROACH
Atlas Studios worked closely with b.box for kids to deliver a comprehensive Klaviyo audit that uncovered multiple opportunities for improvement. We provided strategic guidance on leveraging CDP intelligence and tailor-made RFM based segmentation and flows within their Klaviyo setup for maximum impact.
1. CDP Intelligence Implementation
Advanced Segmentation
We implemented advanced customer segmentation based on behaviors, purchase patterns, and engagement history, allowing b.box to target the right message to the right audience.
Data-Driven Insights
Leveraged Klaviyo’s CDP to gather valuable insights into customer lifetime value (CLV), average order value (AOV), and purchase frequency.
2. Audit and Optimisation of Flows
Personalisation of Automations
We powered our recommendations for existing email flows to include more dynamic content, split by customer behavior, purchase history, and intent. New Automations
Provided b.box with tailor-made flow recommendations to further drive incremental revenue whilst maintaining market-leading customer experience.
The Result
The comprehensive Klaviyo audit has positioned b.box for kids to leverage advanced customer data intelligence, allowing them to deliver more relevant content to their customers and scale their email marketing efforts more effectively.
Unlocking RFM and Advanced Analytics
RFM based flows and segmentation have unlocked a new method of reaching customers before key inflection points.Improved Revenue from Campaigns
The Campaign Saturation analysis uncovered room for growth within the campaign strategy, allowing for b.box for kids to unlock further revenue from campaigns.Cost Efficiency
With improved audience targeting and implementation of certain flows, b.box is now able to maximize the ROI of their email marketing efforts while reducing unnecessary communication costs.
Don’t just take our word for it
"Atlas Studios went above and beyond with the level of insights and details in our audit. The findings were presented in such a digestible yet informative way. I was really happy with the overall process and strong communication throughout the audit."
Anmarie Joubert
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Ecommerce Coordinator
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B.box for Kids